beauregard

beauregard

Creative concept

The genesis of Beauregard was a deep desire not to simply make watches or jewellery but to blur the traditionally accepted lines between the two, to find a new and original expression balanced by keen awareness of the past, something timeless and yet utterly contemporary, underpinned by a profound respect for craftsmanship.

A beautiful object with a useful function, a reminder that time is truly precious.

beauregard
beauregard

ALEXANDRE BEAUREGARD,
Founder and Creative director

Born in Montreal, Alexander showed a marked talent for design even as a child. Equally, he became fascinated by timepieces at an early age and, while studying graphic design and fashion design, worked on the creation of unusual and original pieces.

beauregard

Possessing a rare blend of entrepreneurial spirit, creativity and tremendous focus, after completing his studies he founded two businesses in completely unrelated fields, which continue to flourish to this day. The success of those ventures enabled him to channel his energies back to his first love – timepieces and design – and in 2011, at the age of 35, he founded Beauregard SA and threw himself into his grand horological adventure.

Since founding the company, he has immersed himself in learning all that he could about watches and jewellery, meeting the leading practitioners in many specialised fields – some of whom were to become friends and collaborators. Thus, today, in the spirit of both architect and choreographer at the head of a team of passionate, slightly crazy and hugely talented people, he leads Beauregard as it prepares to unveil its first collection.