La maison

beauregard

Freedom to explore

To develop this vision, Alexandre allowed himself the freedom to explore his innate design talent over the course of many years, while honing his creativity and harnessing it to technical expertise.

beauregard

Unconstrained by the urgency of fiscal pressures and driven by passion, not by feasibility studies and marketing concerns, he elaborated on his ideas, continually evolving them through sketches and trials, inventing and reinventing, working with craftsmen and technical experts, learning and refining, seeking new ways of mastering the arts of both the jewellery and watchmaking disciplines in order to make his vision tangible.

beauregard

Expert community for creation

Guided by instinct, and a hunger to gain consummate knowledge of materials and processes, this intensely personal quest led to meetings and collaborations with world renowned practitioners in specialised areas of horology and handcraft.

beauregard

Just as their knowledge helped to shape Alexandre’s creative concepts, his vision encouraged the technicians and craftsmen to explore new means of expression. Thus, at its foundation, the project has a deeply human dimension – the joy of sharing passions. These are relationships of complicity and mutual support, with each collaborator playing a complementary role.

Tailored approach

Maison Beauregard offers the creation of a custom timepiece. Throughout the manufacturing process of the watch, the House allows to follow its birth: from the size of the stones to work on the finishing of the movement and up to the assembly.

beauregard

Exacting customer care

Whether for the periodical servicing of a watch, a repair or re-casing, we undertake every task in La Chaux-de-Fonds, where the watch was born. It goes without saying that our timepieces carry a lifetime guarantee against every any manufacturing or assembly fault.